All the Little Pieces

I never liked Reese's Pieces.  Ever since I saw them in E.T., though, I wanted to have some.  It's a silly little thing--marketing and branding in movies and television; and yet, it works.  Just last week, after watching an episode of Warehouse 13--the final episode--I had an urge to have some Jolly Ranchers.  And yes, I went and got some Jolly Ranchers.  Still, Eureka's partnership with Degree, while pretty amusing and awesome, never quite sold me on Degree antiperspirant.  Maybe I'm just hardwired for foods-only advertising.

So where am I going with this?